VIVA MAGENTA PANTONE COLOR OF THE YEAR

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. It is a color that is audacious, full of wit and inclusive of all. The artworks in this collection are a tribute to the verve and rebellious spirit of this boundless shade, encouraging experimentation and self-expression without restraint.