Terri Froelich is a contemporary Bay Area abstract painter and photographer. Photography has been a huge passion since her youth, however the evolution of digital photography created a void in her experience of the precision and tactility of film photography. In 2002, she started experimenting and “painting” with her photography. Her earlier work was mostly collages of her own photographic images, which gradually transformed over time to mixed media paintings with only hints of photography. Photography remains a huge part of her life and a preferred way of recording abstract observations of color, design, textures, lines, shapes that also appear in her paintings.
Unlike many abstract artists whose subjects come from within human psyche or a very personal sensory or emotional experience, the inspiration for Froelich’s work is found in the world around her, in details discovered during exploration and travel, in encounters with nature, beach, water, architecture, rust, topography - to name just a few sources. Shapes and color are her primary focus as she views the chaos of a scene, capturing it through the camera lens, then organizing the components, and extracting the details in a simplified order on the canvas. The practice of photography––seeing the balance and composition through her lens––is like a muscle memory that guides her intuitive approach to her paintings.
Terri Froelich works mainly in acrylic and pastel crayons, approaching her canvas as a collage of shapes and textures that push against each other, creating an internal sense of pressure and movement. She plays with alternating layers of transparent and opaque colors that sometimes remain within the bounds of a defined shape, while at other times become fluid brush strokes, bouncing across the canvas. Terri’s color choices come directly from what she sees on her travels, abstracted through her own unique point of view. The results are works of art that feel familiar, yet challenging to the viewer. In her own words, “I feel my work will continue to be molded by an awareness of my surroundings. The enjoyment comes from not only the discovery, but also the replication of rustic details. My challenge is to reconcile diverse and sometimes conflicting experiences into a balanced piece of art that exposes strong personal meaning.”
Terri Froelich lives and works in Sausalito, California in the Industrial Center Building (ICB). Her paintings have won many awards including the 2nd Place in the 7th Annual Winter Juried Exhibition at Coral Springs Museum of Art in Florida in 2004, have been exhibited in galleries nationally and internationally, and are part of several museums and private collections including the Museo de Collage in Mexico City, Mexico, and at the Art Colle Museum in Signes, France.